MLB Sponsors Outperform the NFL - WSJ

Overtime by John U. Bacon - Ebook

Giants, Jets Lack Sponsor as Stadium Naming-Rights Deals Falter

to Get Exclusive NFL Rights a Year Earlier Than Expected - WSJ

MLB sponsors spent record-high in 2017 season

Google wins NFL Sunday Ticket in latest signal of tech giants

The New York Transplant's Dilemma: Mets or Yankees? - WSJ

NFL Sponsorships Still No. 1 With a Bullet—and an Asterisk - WSJ

Hallelujah! 12-Team College Football Playoff Approved – FRANK THE

Popularity Contest: Baseball vs. Football - WSJ

Ahead of Super Bowl, Poll Shows NFL Is Losing Its Core Audience - WSJ

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